|
2007 Dodge Caliber: A New Slant
on One of the World's Most Competitive Segments
* Dodge Caliber's bold styling and crossover
design with innovative features and affordable power allow
owners to be active, do more and stand out
* Caliber's flexible two-box design provides ultimate
interior utility
* With its signature Dodge brand styling, Caliber is designed
for global appeal
* Caliber will spearhead Dodge brand's global expansion
with gas and diesel powertrains and left- and right-hand
drive availability
Dodge is taking a new slant on the global
compact car market, introducing the 2007 Dodge Caliber
at a starting U.S. Manufacturer's Suggested Retail Price
(MSRP) of $13,985 (including a $560 destination charge),
$410 below the outgoing Dodge Neon.
Dodge Caliber redefines the entry-level
vehicle by combining high value with bold styling and
a flexible interior. It is designed to appeal to buyers
around the world who want Dodge attitude packaged with
the capability and versatility of a sport-utility vehicle
and the affordability and fuel-efficiency of an entry-level
compact car.
Dodge Caliber will appeal to up-and-coming
buyers looking for a compact car that stands out from
the crowd and gives them the flexibility to do more in
terms of seating friends and storing gear. Caliber has
the versatility and flexibility to accommodate their lifestyle.
"Dodge Caliber is not your typical
small car," said George Murphy, Senior Vice President
- Global Marketing. "The all-new Dodge Caliber redefines
the compact car by combining crossover styling with space-efficient
packaging, interior flexibility, innovative features and
affordable performance. Caliber allows owners around the
globe to be active, do more and stand out - to live life
to the fullest, and do so at a very competitive price,"
Murphy added.
The 2007 Dodge Caliber will be available
in U.S. dealerships in the first quarter of 2007 and in
global volume markets in the second quarter of 2007.
Room to Grow
In North America, Dodge Caliber will draw
from the compact and mid-size car segments and appeal
to first-time new car purchasers, including those whose
first car may have been used. It also will draw from the
small and mid-size sport-tourer segments. The compact
car segment has held at a steady 10- to 12-percent share
of the U.S. car market for the past few years, with approximately
1.9 million units sold annually. The sport-tourer segment
is growing, with more than 800,000 units sold each year.
Small sport-tourer sales account for 40 percent of the
total sport-tourer segment and also continue to grow.
With the all-new Caliber, Dodge is targeting
20-something first-time new car buyers who earn a median
income of $45,000. Thirty-five percent are college graduates.
Dodge Caliber is also designed to appeal to forty-something
parents buying a car for their children. These parents
demand safety and consider the cost of ownership before
buying a vehicle.
Outside North America, Caliber will spearhead
the Dodge brand's expansion into Europe and other global
volume markets as a boldly styled, affordable entry into
the competitive C-segment.
'Pure Dodge' Design
Dodge Caliber is a five-door vehicle that
combines a sporty coupe-like profile with the strength,
stance and functionality of an SUV. Caliber's sheer surface
treatment commands attention and evokes attributes that
define the Dodge brand: bold, powerful, capable and street
smart.
"With its bold styling and clever packaging,
Caliber is pure Dodge," said Trevor Creed, Senior
Vice President - Design, Chrysler Group. "The Dodge
Caliber brings emotion to the competitive compact car
segment," Creed added.
There is no mistaking Caliber. The all-new
compact car has Dodge's imprint stamped into its DNA from
the grille to the tailpipe. The signature crosshair grille
gives Caliber the distinct face of Dodge and defines its
strong, muscular front view.
Strong, sculpted fender forms, broad shoulders
and a distinctive hood give Caliber its proud, powerful
stance. Large, crystal headlamps and available fog lamps
complement the Dodge grille and create an integrated look
that completes Caliber's sporty appearance.
A black graphic design accent, which runs
the length of the roof, melds into an integrated rear-roof
spoiler, creating a coupe-like visual quality from the
side view. New and unique glass-to-body proportions give
the Dodge Caliber a tough, protective presence, and the
forward sweep of the tailgate further emphasizes Caliber's
sporty profile. The rear view of the Dodge Caliber is
as distinctive and powerful as the front. The black roof
spoiler with integrated center high-mounted stop lamp
(CHMSL) and large modular crystal taillamps fill Caliber's
rear corners and provide distinct focal points of the
Caliber's rear-view design. Dodge's "do more"
philosophy is evident in Caliber's rear liftgate, which
provides easy access to the vehicle's spacious interior.
Fun Features and Flexibility
Customer demand for a compact vehicle with
a lot of interior flexibility and utility had a big influence
on Dodge Caliber's interior, which provides comfortable
seating for the driver and up to four passengers, plus
room for gear.
"Dodge Caliber's spacious interior
also is very versatile," said Matt Liddane, Chief
Engineer - Dodge Caliber. "We combined style and
comfort with innovative features and clever packaging
to create a vehicle that gives new meaning to functionality
in the compact car market."
Dodge Caliber is chock full of interior
features rarely found on entry-level compact vehicles,
including:
* Standard side-curtain air bags
* MusicGate Power® An available nine-speaker Boston
Acoustics premium sound system with subwoofer includes
two articulating speakers packaged in the liftgate. When
the liftgate is open, the speakers can swing down from
the trim panel to face rearward for tailgating and other
activities
* An available dual purpose, self-recharging removable
flashlight, which is mounted in the headliner above the
cargo area and can snap out of the bezel to serve as a
flashlight
* Chill Zone® A cooled beverage storage bin that can
hold up to four 20-oz. bottles or cans (available in air
conditioning-equipped models)
* A floor console sliding armrest moves forward 3 inches
to accommodate shorter drivers. The armrest lid includes
a unique flip pocket for storing a cell phone or an MP3
player
* An available 110-volt outlet in the center console can
power small electronics (SXT and R/T)
* Illuminated front cup holders rings glow blue-green
to match other center stack lighting
* A front passenger seat folds forward to create a table-like
surface for versatility (SXT and R/T models)
* 60/40 rear seats both fold flat and recline 12 degrees
(SXT and R/T models)
* A vinyl load floor in the rear cargo area is both washable
and removable
* YES Essentials® fabric - an easy-care, soil-repellant
and anti-microbial textile protects seats from stains,
odors and discoloration (late availability)
World-class Engineering
As a car destined for global markets, the
2007 Dodge Caliber features innovative new engines and
transaxles to deliver world-class performance, fuel economy
and refinement, no matter where the road leads.
"Circling the globe for best practices
enabled our engineers to develop an entirely new front-
and all-wheel-drive platform in the very competitive global
compact car segment," said Larry Lyons, Vice President
- Front-wheel Drive Product Team. "We targeted things
consumers want most and developed a vehicle with an all-new
global powertrain that addresses these priorities by providing
excellent fuel economy, reliability, performance and value."
Dodge Caliber's powertrain and drive systems
offer many Chrysler Group firsts in the compact car market.
Dodge Caliber is the first Chrysler Group vehicle to offer
the full range of World Engines and a second-generation
Continuously Variable Transaxle (CVT2). A 2.0-liter turbo
diesel engine is available in markets outside North America.
Dodge Caliber also is Chrysler Group's first compact car
to offer all-wheel-drive capability and electronic ESP
with traction control (late availability).
Three World Engine offerings (1.8-, 2.0-
and 2.4-liter) provide class-leading horsepower (148 hp,
158 hp and 172 hp, respectively). Chrysler Group engineers
met aggressive performance and fuel economy targets through
advanced cylinder head port and intake manifold design.
Technologies in the Chrysler Group World Engine include
dual Variable Valve Timing (VVT) and intake manifold design
with flow control valves, firsts for a Chrysler Group
compact car. Combined, these features produce more power,
better fuel economy and smoother, quieter operation than
engines without them.
Dodge Caliber's CVT2 is a second-generation
CVT that Chrysler Group engineers have calibrated for
pleasing engine response, precise ratio control and an
AutoStick® feature that allows for manual control
with the simulation of six stepped gears. CVT2 contributes
to a fuel economy improvement of 6-8 percent compared
with a traditional 4-speed automatic.
Dodge Caliber is the Chrysler Group's first
compact car with available electromagnetically controlled
all-wheel drive with variable torque output, which gives
customers year-round assurance, added performance and
seamless, automatic operation.
Built for Global Appeal
Dodge Caliber will be available in close
to 100 countries outside North America, which led designers
and engineers to consider global market demands when developing
this all-new compact car.
In addition to its global powertrain, Dodge
Caliber meets safety, feature and convenience standards
in markets around the world. To ensure its success in
global volume markets, Caliber will launch outside North
America with both right- and left-hand drive models and
an available turbo diesel engine. Dodge Caliber also meets
and complies with all regulatory requirements, as well
as off-set crash tests in Europe and Australia and front-impact
compliance for Japan and Australia. Dodge Caliber's manual
and automatic transaxle shifters are packaged in the center
stack instead of the floor console, which is more common
in Japanese and European markets. The Caliber's transaxle
also has been upgraded to provide excellent shift quality
and shift effort that is as smooth as any compact car
on the road today. A High-Caliber Line-up
Dodge Caliber enters the U.S. market priced
$410 below the outgoing Dodge Neon with more content,
including standard side-curtain air bags. The newest compact
car on the market is available in Caliber SE, Caliber
SXT and Caliber R/T models.
At a U.S. MSRP of $13,985 (including $560
destination charge), the Dodge Caliber SE includes a standard
148 horsepower 1.8-liter World Engine coupled with a five-speed
manual transaxle. Other standard equipment not typically
found in compact cars at this price includes; standard
side-curtain air bags, a vinyl load floor, auxiliary radio
input jack, electrically lit front cup holders, 12-volt
power outlet, a center console sliding armrest that moves
forward 3 inches to accommodate shorter drivers. The armrest
lid features a unique flip pocket for storing a cell phone
or an MP3 player. Additional standard features include
body color grille and fascias and black door handles,
flexible 60/40 split-fold rear seats, manual windows and
locks, fabric seats, tilt steering wheel, dome and cargo
lights and 15-inch wheels and tires.
Optional features on the Dodge Caliber SE
include a 158-horsepower 2.0-liter World Engine coupled
with the second-generation CVT2 (which includes standard
anti-lock brakes), six-disc radio with cassette and MP3
CD play capability, Power Group (which includes driver
one-touch power window, power locks, remote keyless entry
and power mirrors), body color liftgate appliqué,
air conditioning, Chill Zone® (which is an integrated
instrument panel beverage cooler included with air conditioning),
integrated instrument panel beverage cooler, speed control,
SIRIUS Satellite Radio, Uconnectâ„¢ hands-free
communication system, trailer tow group, floor mats and
MusicGate Power (a nine-speaker Boston Acoustics premium
sound system with subwoofer that includes two articulating
speakers packaged in the liftgate. When the liftgate is
open, the speakers can swing down from the trim panel
to face rearward for tailgating and other activities).
Dodge Caliber SXT features a standard 148
horsepower 1.8-liter World Engine coupled with a five-speed
manual transaxle. In addition to the many standard features
included on the SE model, the SXT adds 60/40 rear seats
that both fold flat and recline, a fold-flat front passenger
seat, a dual-purpose re-chargeable/removable interior
lamp, map light, air conditioning, Chill Zone® tachometer,
power windows, mirrors and door locks, remote keyless
entry, 110-volt electrical outlet in the center console,
manual seat height adjuster, floor mats, bright silver
IP bezels and switches. The Dodge Caliber SXT's exterior
features standard black dual power mirrors, body-color
body-side molding, chrome grille and 17-inch wheels and
wheel covers.
Available options on the Dodge Caliber SXT
beyond those offered on the SE model include a 2.0-liter
World Engine coupled with the CVT2, leather steering wheel
with radio control options, heated seats, power sunroof,
fog lamps, 17-inch aluminum wheels, a Security Group (which
includes tonneau cover, alarm and air filtration system)
and a Driver Convenience Group (which includes compass
and temperature gauge, universal garage door opener, electrochromic
mirror and tire pressure monitor) and a Leather Interior
Group (which includes leather seats, heated front seats
and manual lumbar adjuster).
A Sport Package also is available on the
SXT model and includes fog lamps, 17-inch aluminum wheels
and a Sport Appearance Package (which includes cloth seats
with colored inserts, color-keyed PRNDL and instrument
panel bezels).
The Dodge Caliber R/T with all-wheel drive
features a standard 172-horsepower 2.4-liter World Engine
with dual VVT coupled with CVT2, anti-lock brakes, AutoStick,
a sport-suspension, performance steering and 18-inch aluminum
wheels.
In addition to the standard features on
the SE and SXT models, standard features on the Dodge
Caliber R/T include leather steering wheel with radio
controls, tonneau cover, premium fabric seats, silver
bezels on the instrument panel and chrome interior door
handles.
The Dodge Caliber R/T's exterior features
a chrome grille, body-color lower fascias, body-color
sill moldings, chrome plated body-side moldings, body-color
door handles and fog lamps.
An optional feature on the Dodge Caliber
R/T models equipped with all-wheel drive, beyond those
offered on the SXT, include 18-inch chrome wheels.
All 2007 Dodge Caliber models will be available
in Inferno Red Crystal Pearl Coat, Solar Yellow Clear
Coat, Sunburst Orange Pearl Coat, Marine Blue Pearl Coat,
Steel Blue Metallic Clear Coat, Bright Silver Metallic
Clear Coat, Black Clear Coat and Stone White Clear Coat.
All models feature a two-tone interior color
theme of dark and lighter shades of Pastel Slate Gray
or Pastel Pebble Beige. An optional Sport Appearance Package
includes Pastel Slate Gray with red, yellow, orange or
blue seat inserts that coordinate with the exterior color,
center stack and shifter bezels.
Full model details, specifications and pricing
for markets outside North America will be released ahead
of the vehicle's launch in each respective market. 2007
Dodge Caliber Production
Production of the Dodge Caliber begins in
early 2007 at the newly refurbished Belvidere (Ill.) Assembly
Plant. The new four-cylinder World Engines for this vehicle
are built in the state-of-the art Global Engine Manufacturing
Assembly (GEMA) plant in Dundee, Michigan.
Dodge Brand
Dodge sold more than 1.4 million vehicles
worldwide in 2004. With a 6.9 percent market share, Dodge
is the fifth largest nameplate in the United States and
will arrive in European volume segments in 2007 with the
international launch of the Dodge Caliber.
Global Engine Manufacturing Alliance
(GEMA)
The World Engine is family of world-class
four-cylinder engines produced by GEMA in Dundee, Michigan,
delivering an exceptional combination of quality, fuel
efficiency, refinement and performance. GEMA is owned
equally by DaimlerChrysler Corp., Mitsubishi Motors Corp.
and Hyundai Motor Company. By optimizing the three joint
venture partners' strengths, global economies of scale
and the latest practices in flexible teams and machines,
GEMA aims to set a new benchmark in engine plant productivity.
Source: DaimlerChrysler Media Services. |